Fashion & Style News: Shoppers Prefer Eco

A report by Grail Research confirms that more shoppers are turning toward eco-friendly shopping in apparel and health and beauty markets. The Green Revolution has made a significant impact on the way people shop but it has not convinced everyone.

Many consumers say they simply have not found enough products to their liking to support the green effort and some products are not readily available. It also appears that many consumers equate eco-friendly as items made from recyclable material which is not always true.

The trend is heading toward more eco-friendly apparel but the process is still in its early stages. brands like Zara, H&M and Mark & Spencer have already honed in on eco-friendly apparel. Quite frankly the younger generation is more interested in green purchases than their elder counterparts but textile and apparel industry executives are positive that will turn around.