In the spirit of giving, the upcoming
Gucci Campaign to Benefit UNICEF is going into it's fifth year.
Gucci's creative director Frida Gianni worked with author/illustrator
Michael Roberts to create Snowman in Africa. The book will be sold in over 200
Gucci boutiques worldwide and on
Gucci.com from November 25th-December 31st.
All proceeds from book sales will benefit UNICEF and book signings are scheduled for New York, London, and Paris flagship stores.Gianni has also created a series of snowman themed accessories and a gift card series that will feature illustrations from the book and ranging in value from $50-$5,000.
The Gucci UNICEF campaign supports education, health care, protection and clean water programs for children and orphans affected by HIV and AIDS in sub-Saharan Africa.
For more info visit
Gucci.com
