Fashion & Style News: Mob Mania for Choos at H&M

H&M Paris

In Milan, Italy more than a thousand people stood in line (enduring the rain) at H&M to get their hands on the new Jimmy Choo for H&M collection. In Tokyo, more than 800 people stood outside a H&M store for 24-hours, and about 500 people lined up in New York on West 51st Street as early as 8PM on Friday to get their pick of the litter.

Inside the Paris store.

While I am a self-professed shop-a-holic, I have yet to stand in line to grab a garment or accessory. I trekked through the Beverly Center in Los Angeles yesterday and visited H&M,to find a peaceful setting, shoppers going about their daily business and a few Choos still on the shelves.

Apparently the Los Angeles fashionistas hit the Beverly Center store while I was cruising through my other favorite store (Loehmann's) this past weekend. More than 600 people stood in line to get a hold of the shoes in those bright blue Jimmy Choo boxes that were piled neatly on shelves. Few were left after the massive crowds hit and other area stores experienced the same thing.

A wristband for access.

In Manhattan, five stores carried the Jimmy Choo collection. The expensive items were the first to go, including the above-the-knee leather boots that retail $299 and a leather and a suede one-shoulder dress that sells for $249, which has been deemed company-wide as a best-seller. I'm sure the ad campaign contributed to that. I have yet to get my first pair of Choos, but as always, I'll keep you posted.