Fashion & Style News: Juicy Couture to Open Airport Shops

Juicy Couture airport shop prototype.

Frequent flyers will be getting a fashionable, retail surprise just in time for the holidays. The contemporary fashion brand, Juicy Couture, will be opening stores in the U.S. and international airport terminals across the globe beginning in December. The airport shops are a part of Juicy Couture’s plan to grow the brand internationally and transform itself into a multi-billion dollar business.

The concept for opening retail stores in airports was inspired by Juicy Couture’s co-founders, Pamela Skaist-Levy and Gela Nash-Taylor’s, love of travel and shopping. Juicy Couture’s senior vice president of global licensing and international, Ellen Rodriguez, views the airport stores as a great business opportunity to capture their customers business while they are traveling. In addition to opening airport retail stores, Juicy Couture merchandise will also be featured in aircraft catalogs. Their jewelry line has already appeared in the October issue of the United Airlines catalog and their watches appear in catalogs for Cathay Pacific, Dragonair, Delta, and U.S. Airways airlines.

Another version of the airport store.

Juicy’s new airport retail stores will vary in size from 200 square foot corner spaces to large scale stand-alone boutiques. They will sell Juicy’s most popular items such as the tracksuits which will be carried in an array of colors for traveler’s convenience. Other popular items include jewelry, sunglasses, watches, logo T-shirts, and baby merchandise. The first airport store will open in Miami International Airport’s American Airlines terminal this December. Subsequently, the second store will open in the British Airways terminal at New York’s John F. Kennedy International Airport in January. In February, the third store will open in the Taiwan TaoYuan International Airport’s Terminal II. The fourth store is planned to open in Greece’s Athens Airport during the latter part of spring 2010.

The next time you find yourself in an airport waiting to board a flight, indulge yourself in some retail therapy courtesy of Juicy Couture.

www.juicycouture.com