Fashion & Style News: Bigger is Better for Victoria's Secret Flagship

Wednesday, November 11, 2009

Victoria's Secret main sales floor in the SoHo store.
Size matters for Victoria's Secret. The brand is getting ready to launch its newly expanded 24,000 square-foot flagship store located in SoHo. The new store replaces the old one, taking up more than five times the size of its previous space.

The bra salon.
The new Victoria's Secret space is the result of the merging of two former retail properties that were 16,000 and 8,000 square feet respectively. The brand has also opened a similar store in Chicago to expand on its fun and flirty image. The brand's Pink label has become quite popular with VS fans, expanding to include sportswear, accessories and gifts.

Signature pink and white stripes adorn a corner.
The SoHo store is decorated with pink and white stripes as well as solid pink. Elaborate lamp fixtures and displays are also on hand to contribute to newly revamped decorum. Victoria's Secret has even created mini-sections within the store that include a bra salon and a panty boutique. Fitting rooms are more glamorous and now have call buttons for summoning staff.
The cash wrap and beauty sections.
A special treat customers will find at the Victoria's Secret flagship is a body scanner that captures images to ensure a perfect fit. Only this store, the Chicago Michigan Avenue flagship and one other store have this technology. The brand's fans are sure to be captured by this unique concept.

The SoHo store opened this past Friday.

Victoria's Secret Flagship
565 Broadway
New York, NY 10012
(212) 274-9519
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