Celebrity Style: Veronica Webb at The Skinny Cow Perfect Cup Event

Veronica Webb was chic and sleek at the Skinny Cow Perfect Cup Event. Miss Webb hasn't aged one bit. She still looks like she's fresh on the catwalk!

Entertainment: Serius Jones Gets Serious with The Chocolate Fashion Blog

 Time to get Serius.

We love chocolate, so of course when the inquiries started pouring in about Serius Jones, one of our most delectable men in the Chocolate Candy spotlight; we had to get the 4-1-1. The famed battle rapper/entertainer took some time out to tell The Chocolate Fashion Blog about his mission, his passion, what he likes to see a woman in, and how he got his name.


TCFB: What the story of Serius Jones and the name Serius Jones?

SJ: Well, I’m originally from New Jersey and I just kind of stumbled into the industry, battling doing my thing. I went against cats on MTV, BET, YouTube and just started making a name for myself. Right I represent a certain culture and a certain image of who I am. I have my own brand of things that I do. And I'm really just getting to the point where I can have more control over what I do. Jones was the nickname, Serius was the name of the North Star, the brightest star so I’m taking that and trying to expand and grow so I can take over the world!

TCFB: You've put out several albums and mixtapes, which are clearly gaining lots of popularity. What's your vision for Serius Jones, where do you want to go with your music?

SJ: Honestly I'm trying to focus on getting to the people. Before I try to create anything else, I want to make sure I get my artistry across and build my movement. Right now it's really happening and I'm doing my thing. I've got this movie, Life is Serius movie (Check it out on YouTube), and GetSerius.com. I'm making sure I can be diverse and put my irons in a lot of different fires. I just auditioned for a McDonald's commercial (laughs) so we'll see what happens with that. I’m definitely looking into getting into acting. Serius Business 2 will be out before the end of June. Recently I went overseas, recorded an album, and filmed three videos, so I'm real organic with it, you know? I'm moving. I'm really trying to expand in a lot of different ways and stay focused on my business and being the best I can be.

TCFB: Is there anyone that you would like to collaborate with that you haven't worked with?

SJ: Definitely, not just in the industry. Just in music. I like people with creative balance that are really inspired about doing good, classic s#$%! I want to work with people who really have an effect on culture and a global impact on music and film. I'm looking to work with anybody that understands and respects that vision. (Laughs)

TCFB: I got quite a few emails about you. The Ladies wanted to know about the handsome Chocolate Candy which is why we haven't taken your picture down. What type of lady turns Serius' head?

SJ: I'm a fun guy. I enjoy life, I'm adventurous, creative. And I like women that are like that...into life, into expression. I'm not the Super Casanova guy. (Laughs)

TCFB: What do you like to see a woman wearing?

SJ: Nothing!! Birthday suits with heels.

TCFB: Where do you shop or does someone shop for you? Who's your favorite designer?

SJ: I shop for myself and sometimes people send me things or select things for me. But I'm noticing lately that I haven't been exercising my fashion creativity to the fullest. Sometimes I'm just on the grind and buy a dozen white tees, some jeans, and sneakers and just do it. But now I really like getting clothes tailored, I like nice fabrics. I like Gucci; a pair of sneakers with a light jacket. Real cool. I like Louis Vuitton, Kangol hats. But I like to switch it up. I can do a suit one day or look like I'm on the block the next. I'm versatile with it. I try to keep it upper echelon and prestigious for the ladies though!

TCFB: Complete this sentence Money is no object when it comes to buying:

SJ: Soul!

TCFB: Any last words for our readers?

SJ: I appreciate the energy and time that you've given me. Stay tuned in to The Chocolate Fashion Blog and stop whatever you're doing and get on GetSerius.com!

Beauty: Halle's New Reveal

 Halle has something to Reveal.

Striking (like her beauty) while the iron is hot, Halle Berry is introducing her third fragrance, Reveal. considered to be a classic fragrance, with a floral scent is her most wearable yet.  Reveal is an intoxicating mix of Halle's favorite flower, mimosa, as well as notes of honeydew melon, peach, and red berries. At the heart; iris blossom, plumeria, and neroli petals, followed by a base of vetiver, cashmere woods and musk.

According to Women's Wear Daily, Berry  says the fragrance is “very special part of the composition — iris can be a bit dark or woody." She selected those ingredients to give the fragrance a velvety, soft , airy feel.

The eau de parfum has  three sizes — 0.5 oz. for $17,  1 oz. for $35 U.S., and a 1.7 oz. for $35 in the U.S.  The 6.7 oz. body lotion will retail for $12.50 and a 75-ml. deodorant natural spray.  Reveal will hit stores August and will launch in about 25,000 mass market and midtier stores. A fourth fragrance is also in the works. Sounds like the smell of success is sweet for Miss Berry.

Celebrity Style: Taraji P. Henson @ The Hip Hop Honors

Taraji P. Henson arrived at the Hammerstein Ballroom wearing a a draped tulip skirt style dress at the 2010 VH1 Hip Hop Honors.  Henson was a featured presenter at the awards show in NYC honoring hip-hop artists from the south.

Celebrity Style: Ciara at the Museum of Modern Art in NYC

 Ciara should have been a model. Her wardrobe tends to have more hits than her records but I can't knock the girl for staying out there. This week she attended the closing viewing of Marina Abramovic's The Artist is Present hosted by Givenchy at The Museum of Modern Art in New York City this week.

Celebrity Style: Zoe Saldana @ The Crystal Lucy Awards

Zoe Saldana was a winner in life and in fashion at the Crystal Lucy Awards held at the Hyatt Regency in Century City.

Designer Collections: Burberry Resort 2011

 Grooving with the utilitarian style, Burberry keeps up their traditional glamor with feminine touches such as ruched detailing, lightweight fabrics and fitted silhouettes. Daunted with upgraded versions of the classic trench, crocheted dresses, large handbags, can't miss thigh-high boots, and restive glamor, Burberry makes for a good resort season.

Fashion & Style News: TJ Maxx Ante Ups the Designer Brands at the New Santa Monica Store

TJ Maxx opened it's doors in Santa Monica yesterday. The new store will feature its standard departments, but the Santa Monica store has unveiled a new concept, aptly titled The Runway at Maxx. The new department is filled with exclusive high-end designer and couture labels for up to 70% off.
Brands currently on sales floor? Dolce & Gabbana, Chloe, John Galliano, Mint, 12th Street by Cynthia Vincent, 7 for All Mankind, Yves Saint Laurent,  See by Chloe, Michael Kors and more.

This two-story store features TJ Maxx's standard brands, a decent housewares section, designer shoes and home accents. Drop and check them out. Here's a few pics of some of the deals I spotted:

 Gucci handbags, $699.99

Yves Saint Laurent bag, $1299.99

Prada tote, $1599.99

Chloe shoes, $149.99

12th Street by Cynthia Vincent, $79.99

TJ Maxx 

1251 4th Street @ Arizona 

Santa Monica, CA

Designer Collections: Gucci Cruise 2011

 The Gucci Cruise 2011 collection sticks to Gucci's true modernistic fabulousness.  Tiger stripes, lush fur, sleek sheaths and fitted cigarette pants offer sleek looks for the season.

Beauty: Coach Introduces it's New Girl Poppy

 Coach's New Girl Gets it Poppy!

Set to launch in July, Coach's new fragrance Poppy is set to solidify the brands fragrance portfolio this summer. Poppy will be the first Coach fragrance to launch in department and specialty stores. Traditionally Coach fragrances have been sold in their stores, thus creating a smaller market for sales. 

Poppy will head straight to stores including Bloomingdale’s, Nordstrom, Macy’s and Sephora in July. The fruity blend has top notes of bright cucumber flower petals, juicy mandarin and bright baby freesia buds. At the heart is a blend of petally jasmine, pink water lily, Southern gardenia and crème brûlée. The drydown is a mix of  cedarwood, bleached sandalwood, lush vanilla and whipped marshmallow.

Poppy will retail for $60 for a 1.7 ounce eau de parfum bottle, $38 for a purse spray, and $35 for a 5 ounce body lotion.