Beauty: Avon Adds Keri Hilson to Beauty Roster

 True beauty always shines.

The beautiful and talented singer/songwriter Keri Hilson has been called by beauty giant Avon to appear in ads as their new spokesperson. Hilson was seen frequently at runway during fashion week and will replace Jennifer Hudson in a series of advertisements for the Imari fragrance.

Avon has used as number of celebs for its advertising campaigns including Zoe Saldana who is the face of the Eternal Magic fragrance. With Hilson, Avon is hoping to tap a younger, fresher market. It will be the first endorsement deal for Hilson who is set to do partake in a a two-day photo shoot at Manhattan's Chelsea Piers with newly acquired celebrity makeup artist Paul Innis. The photos will debut in an upcoming Avon catalogue.

Hilson is back in the studio working on her second album, due out later this year.