Beauty: Kimora's Dares You with Her New Fragrance

That fabulous chick Kimora Lee Simmons is launching her fifth fragrance Dare Me. Dubbed a call to action for it's wearers, Dare Me is a bold, vivacious scent, true to its namesake.

Top notes of magnolia and island coconut, as well as a heart of Southern honeysuckle and African white milkwood with a drydown of sandalwood and creme de musk finish off the scent. Ultimately the scent is fruity but not excessively so. (I just hope it's better than this horrible cologne I'm smelling on this plane...Sorry y'all my senses are bleeding!)

Dare Me will be available at mass market retailers such as Walgreen's, Target and Kohl's. Young adults and twentysomethings will be fond of this scent, and the price point will be just right for those budgets.  The 1 oz. bottle will ell for $28 while the 15ml will go for $17 and the travel size for $17.99.

June will kick-off Dare Me advertising initiatives with print ads running in beauty and lifestyle magazines.

Stay tuned to win a bottle of Dare Me from The Chocolate Fashion Blog!