True beauty always shines.
The beautiful and talented singer/songwriter
Keri Hilson has been called by beauty giant
Avon to appear in ads as their new spokesperson.
Hilson was seen frequently at runway during fashion week and will replace Jennifer Hudson in a series of advertisements for the
Imari fragrance.
Avon has used as number of celebs for its advertising campaigns including
Zoe Saldana who is the face of the
Eternal Magic fragrance. With
Hilson,
Avon is hoping to tap a younger, fresher market. It will be the first endorsement deal for
Hilson who is set to do partake in a a two-day photo shoot at Manhattan's
Chelsea Piers with newly acquired celebrity makeup artist Paul Innis. The photos will debut in an upcoming
Avon catalogue.
Hilson is back in the studio working on her second album, due out later this year.