Fashion & Style News: Penney's Prepares to Roll Out Mango

Wednesday, December 2, 2009


Mango, the line endorsed by actress Penelope Cruz and her sister Monica is headed to JC Penney's. Mango's appearance at Penney's will be the largest of its kind. The collection will feature casual and career sportswear and accessories.

The Barcelona-based line has proved to be a successful brand worldwide with nearly 100 stores in 94 countries. The U.S. houses a mere 12 stores but Mango is holding it's own, competing with the likes of Zara and H&M.The Penney's deal will allow the brand to expand it's U.S. market and give customers European inspired fashions. MNG by Mango will also provide a boost in Penney's contemporary women's department.

The collection will include jeans, tees, woven tops, dresses and careerwear. Prices have not been determined but will likely be comparable to the current contemporary brands J.C. Penney's houses.
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