Beauty News: Avon's Mark gears Up for Facebook Sales

Tuesday, December 15, 2009



Mark's Facebook Fan page. 
So long magalouges and brochure's, Avon's young, fun and flirty brand Mark will launch a Facebook application enabling customer's to purchase products directly from the site. The Mark sales widget will be one of the first digital beauty applications of its kind. 

As of November 19th, Facebook members were allowed to socialize and buy products from Mark representatives without leaving the site. Avon decision to launch the widget stems from its desire to reach its target audience of women between 18 to 30 year's old. It could also help increase brand awareness of Avon as a whole.


 A Mark iPhone application. 
The current Mark. Girl Facebook page has nearly 83,000 fans. To gain access to the boutique, Facebook users can go to this page and click the "shop" tab and reveal the online storefront. Shoppers can add items to their cart and then go on to search for local rep using their zip code or even a friend's name to make the purchase, a great way to ensure that their favorite rep gets their sale.

Currently, Mark has between 40,000 and 50,000 reps and Mark representatives are allowed to post the Mark badge on their Facebook pages, allowing friends to buy from their own e-boutique. Blogs, social marketing and search engine updates will also prove beneficial to this new venture.

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