Fragrances: Cartier's Time Has Come

Friday, August 28, 2009

Cartier is launching it's time-themed quintet fragrance collection Les Heures de Parfum. Justin time for the brand's 100th anniversary. The five fragrance come in the label's signature red, gold-edged packaging. The first five of 13 scents were crated by Cartier's in-house perfumer Mathilde Laurent. They are numbered I, IV, X, XII and XIII. It was important to the company to use the number 13 because the address of the flagship store is 13 Rue de la Paix in Paris.

Each scent has it's own unique ingredients some of which include pettigrain, fresh herbs, lemon, sandalwood, blueberry, grenadine, patchouli, and other scents. The fragrancess will retail for $250 for 2.5 oz.

The quintet will appear in seven Saks Fifth Avenue stores in New York, Miami, Tampa, Atlanta, Houston, New Orleans, and Beverly Hills this October, as well as in six Cartier Boutiques; New York City, Beverly Hills, Costa Mesa, San Francisco, Chicago, and Palm Beach.

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