Fashion guru and former model Kimora Lee Simmons has launched Fabulosity, a new junior apparel line. JC Penney stores will carry the brand which is aimed at being "fashionable and chic" but not quite as sexy as it's big sister Baby Phat.
The Fabulosity collection will feature trendy denim jeans, knit tops, blouses, dresses and outerwear priced from $29-$108.
Simmons intends to expand the brand into a full-fledged lifestyle collection to include accessories, shoes, handbags, and a home collection.
The Fabulosity collection will be featured in 600 of Penney's 1,074 stores nationwide and on jcp.com.
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